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Known as "exercise in disguise", Zumba® blends contagious world rhythms with easy-to-follow choreography, for an effective, total-body workout that feels more like a party than exercise. It's incredible how easily I can listen to my fans ideas, and respond! It (social media) really helps artists have a clear idea of what they (the fans) want and expect from us" said Daddy Yankee.ĭaddy Yankee who has over 7.5 million subscribers on his YouTube and VEVO channels is also the Most Played Latin Male Artist Globally on Spotify and the Top 31 played worldwide with over 20 million listeners a month. This partnership with Zumba begins with 'Hula Hoop' and the future holds exciting launches for the dance-fitness brand and Reggaeton super star-stay tuned!įounded in 2001, Zumba is the largest branded fitness company in the world - reporting more than 15 million weekly participants, in 200,000 locations, across 186 countries.
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They asked for it, and I gave it to them. The fans asked me on my social media platforms to create a track off the Hula Hoop hook on Shaky Shaky. "This is a track I made by popular request. "When you're in a Zumba class, it's like you're turning on the radio, and discovering new songs and rhythms-'Shaky Shaky' was such a hit in class are thrilled to bring our fans and instructors this new track and choreography to create a global 'hula hoop' movement." "Dancing is a universal language and 15 million people will soon be following along to the official choreography of 'Hula Hoop'", says Zumba VP of Marketing, Carolina Morales. Zumba made a name for itself as a music platform for both emerging and well-known artists and labels by launching music through its instructor network-which spans across 186 countries with classes in 200,000+ locations-as well as producing over 600 original songs in its music library.